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The Magic of Focus

Posted by You Teck - 28/10/09 at 10:10:13 am

Focus is a simple 5 letter word that has adverse effects. A focus objective could reap you big rewards while a lack of it will most likely cause your downfall. Many times I’ve being asked why project TradersCabin failed to take off and I could always offer a few underlying cause.

It wasn’t until recently when I really focus on the main issue that the reason became so crystal clear. The keyword was focus. We tried to do too many things with too little resources. Ideas were popping everyday and we always wanted to implement these new ideas into our project. Point in truth was that we should have looked at what was the core business we were into and focus 100% of our energy into it. Since our initial objective was to sell consumer electronics, we should have focus on building up the business before thinking about setting up another project.

Take the simple analogy of the picture of the magnifying glass above. Suppose you want to use use the magnifying glass to burn a hole through a paper. You would most probably focus the light spot on the exact spot of the piece of paper for as long as you could. Reason being the intensity of the light spot will generate enough heat to burn through the paper as fast as it could.

Imagine for a moment what would have happened if you moved the magnifying glass around constantly instead of focusing the light spot on a single spot. Do you think you will still achieve the burned hole?

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